Leisure, Recreation & Tourism
We are home to one of the UK’s leading centres for tourism education and research, and we contribute to research and improving professional practice in areas such as wellbeing through leisure, recreation and sports management, sustainable futures, tourism management, forecasting and development planning, and disaster management. We are also pioneers in the field of eTourism research.
BU is home to one of the leading centres for tourism education and research within the UK. Read about the latest news, projects and research developments in this theme here.
Matthew Robert Bennett, Bournemouth University and Marcin Budka, Bournemouth University Museums are often perceived as dusty cabinets full off dead and ancient things, especially those institutions you’ve never heard off.... »
shutterstock Thomas Thurnell-Read, Loughborough University; Lorraine Brown, Bournemouth University, and Philip Long, Bournemouth University Of the 2.3m students starting courses at UK universities each autumn, well over 400,000 are international... »
Over the last twenty-five years, Bournemouth University (BU) has built up a wealth of expertise in the area of media history. Not only has this knowledge helped to better understand... »
Ask a child or teenager “what do you want to be?” and you might get the response, a “YouTuber. Instagrammer”. That’s perhaps not surprising given how attractive the world of... »
[Above image] A visiting farmer tends the animals. Future Roots. By Dr Sarah Hambidge (Post-Doctoral Researcher), Bournemouth University. A couple of years ago, I met Adam (not his real name) at a farm... »
Centres and groups aligned to this theme.
Visit our Staff Profile Pages to view more information about staff members active within this theme.
This has a huge societal tourism impact
How the UK can continue to reap the benefits of hosting the OlympicsFind out more
Impact Case Studies
International impacts are arising from our research and practice development in eTourism, sustainable futures, tourism management, forecasting and development planning and disaster management.
Recently, a team of PCCC academics undertook a project for Exterion Media Ltd., in collaboration with COG research. The purpose of the study was to understand more comprehensively, how commuters... »
The Project Case study – Pine Ridge Bed & Breakfast The importance of wellbeing is increasingly recognised as a crucial aspect of tourism and an area of strategic growth amongst... »
Popular consumer group Which? have been working with Retail Experts and Psychologists at BU to inform shoppers about supermarket tricks of the trade. In the May edition of its popular... »
Outputs by BU’s Dr Philip Alford, facilitated by over £188,000 of research funding, examine digital marketing by tourism destinations and small and micro tourism enterprises (SMTEs). Research has been applied by a range of organisations with companies have benefited from an average 20% increase in traffic to their websites since applying these findings. A change in culture has also been witnessed, encouraging SMTEs to become customer-focused businesses.
Working with the National Trust, BU researchers have provided the evidence base to demonstrate visitors could enjoy properties without compromising aesthetic and historic integrity. This informed strategic decision making for the National Trust as they embarked on their ‘Forever for Everyone’ campaign to widen the appeal of heritage properties.
We involve and interact with our research users and general public through events, workshops, lectures and other collaborative opportunities. Public engagement informs our research and shares our knowledge.
The Leisure, Recreation and Tourism theme has a vibrant postgraduate research community. PhD students are involved in a number of cutting-edge and exciting projects in the fields of tourism, hospitality, sport, leisure, retail and events. BU’s research degrees and doctoral opportunities are listed on BU’s Graduate School web pages. You can view a list of current Leisure, Recreation and Tourism PhDs or read about the researcher themselves and their projects in this section.