In the Research Excellence Framework (REF) 2014 assessment exercise, 96% of Bournemouth University’s research was rated at an international level, with 18% of that deemed to be world leading. This recognised BU’s achievement in creating a culture where research can flourish and grow.

For the first time, REF also measured the impact of research on society. BU’s results showed that 72% of our research has been deemed to have an outstanding or very considerable impact on society.  Research that makes a difference to the world is at the heart of BU’s ethos, and our results acknowledge that commitment.

The assessment recognised BU as a leading university in both the UK, and south west region. Tourism was rated as first in the UK based on internationally recognised research. Art and design was ranked as first in the south west based on world leading research, and communication, cultural and media studies was rated as first in the south west based on the impact of its research.

Research at BU has grown substantially since the 2008 research assessment, with over 60% of research now ranked as world leading or internationally excellent, compared to just 39% in 2008. The number of staff submitted for assessment has also increased by 45.5 per cent.

Looking to the future, BU will continue to ensure that its focus is on delivering research which makes a difference to the world. Be it at a community, national or international level, we will endeavour to ensure that our research builds on its legacy of excellence.

For REF 2014, BU made a submission to the following Units of Assessment:​

3 Allied Health Professions, Dentistry, Nursing and Pharmacy

4 Psychology, Psychiatry and Neuroscience

15 General Engineering

17 Geography, Environmental Studies and Archaeology

19, 26 & 34: Business and Management Studies; 26 Sport and Exercise Sciences, Leisure and Tourism; Art and Design: History, Practice and Theory

36 Communication, Cultural and Media Studies, Library and Information Management

Driving change in public relations evaluation

Driving change in public relations evaluation

Professor Tom Watson’s research and academic advice has significantly contributed to a shift in industry evaluation practice away from Advertising Value Equivalent (AVE) measurement of PR activity to an evidence-based, objective-driven approach.

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