Marketa Zezulkova: Holistic Media Learning

Researcher: Marketa Zezulkova

BU Media School lecturer Marketa Zezulkova is conducting doctoral research into the ways primary schoolchildren learn through media in different social and cultural contexts and how the use of media in the classroom can promote a child’s healthy development.

Her PhD project explores the current and potential role of media learning in primary school classrooms within different social and cultural contexts. The overall aim of the research is to contribute to international development and implementation of suitable media education for schoolchildren.

Through conducting observations, and group and individual interviews, in several primary schools in the Czech Republic and the USA in 2012, the potential of media education in the development of a whole child has been discovered. Drawing on the research findings and the theories of Carl Jung, John Dewey, and Lev Vygotsky; this project proposes a holistic approach to media education for the sake of children’s healthy development and  childhood itself.

Together with the Czech Republic and USA, Marketa has also worked with educators and pupils in Malta, England, and Colombia. She has presented her work on media, children and education at several conferences in England, Switzerland, USA, Austria, Ecuador, Czech Republic and Colombia.

She regularly joins European Union’s Media Literacy at Schools Meetings in Brussels, where the policy bodies from all member states are present, and she has cooperated on EU’s EMEDUS project, currently the biggest international media education research.

Marketa has been involved in the preparation of the Media Education Summit 2013 in Sheffield and 2014 in Prague.

She is a part-time lecturer at the Media School, Bournemouth University, and she had worked as a Visiting Scholar at Emerson College in Boston (MA, USA), the University of Rhode Island (RI, USA), Tomas Bata University (CR), and the University of Antioquia in Medellin (CO) between the years 2012 and 2013.