CMC’s Promotional Cultures and Communication Centre (PCCC) is delighted to announce that the recent research project they undertook for Exterion Media won ‘Best Research Initiative’ at last week’s Media Research Group Awards. The MRG is the industry group for research professionals working in media related roles and is a great showcase for the work we do here.
The project was titled ‘The Mood of the Underground’ and undertaken in partnership with COG Research, a leading independent research agency. It comprised of a number of elements: a literature review undertaken by PCCC- CMC; a proposed approach recommended by CMC; primary research completed by PCCC-CMC and COG, and delivery of the final debrief written by PCCC-CMC and COG.
Congratulations to Stuart Armon, Rebecca Jenkins, Chris Miles, Georgiana Grigore, Janice Denegri-Knott, Jill Nash and Shenel McLawrence who worked on this project.