BU’s Promotional Cultures & Communication Centre has recently completed a research project for Exterion Media Ltd., in partnership with Cog Research, which sought to understand more fully the way in which commuters engage with advertising on the Tube.
The research has just been shortlist for ‘Best Research Initiative’ in the Media Research Group awards. The awards celebrate the achievements of the media research industry.
Further details about the project can be found here and in recent media coverage here.
There are plans to submit the project to the 2017 Admap Prize and ESOMAR awards.