In 2011 the National Centre for Computer Animation won the Queen’s Anniversary Prize for Higher and Further Education in recognition of its contribution to world-leading excellence and pioneering development in computer animation. An example of this industry-shaping work is the development of new techniques to produce and render higher quality 3D images, and specifically the motion blur effect.
All posts listed below (newest first).
Losing your way wastes time and money and causes stress and anxiety. The BU Wayfinding Research Centre (WRC) has developed a research-driven, evidence-based approach to this common problem. Researchers have translated wayfinding knowledge from laboratory research on navigation and icon interpretation, to a diverse range of private and public sector organisations including NHS hospitals, an international airport and a World Heritage Site.
Paula Callus’ research collects and disseminates animation from this African region and uncovers under-represented artists and their practices. This has helped create new social and economic opportunities for the Sub-Saharan animated film communities, whilst simultaneously exposing European audiences to different aesthetic treatments and narratives outside of the Western dominant models.
Accurate public relations (PR) evaluation allows organisations to maximise use of resources and target efforts efficiently. Research by BU’s Professor Watson has exposed the once widely-used Advertising Value Equivalence (AVE) measure as methodologically faulty and has been instrumental in an industry-wide shift in PR evaluation practice.
Outputs by BU’s Dr Philip Alford, facilitated by over £188,000 of research funding, examine digital marketing by tourism destinations and small and micro tourism enterprises (SMTEs). Research has been applied by a range of organisations with companies have benefited from an average 20% increase in traffic to their websites since applying these findings. A change in culture has also been witnessed, encouraging SMTEs to become customer-focused businesses.
Working with the National Trust, BU researchers have provided the evidence base to demonstrate visitors could enjoy properties without compromising aesthetic and historic integrity. This informed strategic decision making for the National Trust as they embarked on their ‘Forever for Everyone’ campaign to widen the appeal of heritage properties.
Impact on Maxwell Stamp PLC, its Government Clients and the Government of Azerbaijan.
BU research into tax law has been applied by the Government of Jersey and in the Turks and Caicos Islands to inform their tax reforms.
Green tribology research collaboration between BU and the RNLI led to the redesign of slipway panels. This doubled their lifespan and enabled a switch from grease to a water lubrication system. In addition to safety and environmental benefits, this saves the charity £1 million over a 5 year term, allowing resources to be focused on lifesaving.
Modelling economic impact for national governments.
Modern journalists often have to report in areas of war and conflict and there is a growing need to support their emotional handling of difficult reporting situations, as well as encouraging greater emotional literacy in the profession.This research was prompted by the growing concern about the mental health of some journalists, especially those involved in conflict reporting. It identifies areas of opportunity for and resistance to the promotion of emotional literacy amongst journalists, which could lead to more effective strategies for training.
The School has been successful in securing funding from the EuropeanUnion (EU). Dr Heather Hartwell said: “We will be working with Bonduelle, a vegetable processor in France. Results from VEGGIEAT… »
Real Snail Mail challenges existing cultural paradigms regarding speed and efficiency by providing a poetically slow email service. It promotes reflection upon the perceived cultural benefits of speed and specifically its impact on social well-being
Evidence from forensic investigations of mass graves is used in legal and humanitarian contexts, provides evidence for prosecutions and aids in identification of missing persons. BU’s multidisciplinary research in forensic archaeology, anthropology and international law has informed and developed standards and universal policies for these investigations.
Researchers within the Archaeology Group at BU have been investigating Stonehenge and its landscape for over 20 years.
BU’s AHRC funded Singing Landscapes Project focused on raising awareness of our musical heritage through the investigation of English folk music. The project created a sense of common ownership over ‘the music of the people’, and encouraged enquiry into the rich but largely unknown store of music discovered by George Gardiner, Percy Grainger, Cecil Sharp, and Ralph Vaughan Williams, amongst others.
Human activities and manmade structures can negatively affect bird populations. Previously there was no robust method to quantify the impact. BU researchers have applied extensive behavioural research to develop unique computer modelling techniques. This has accurately predicted how human activities affect coastal birds in 35 sites in Europe and one in Australia.
Despite being a rich source of social, cultural and political history, radio archives are mostly inaccessible. Research by the Centre for Media History (CMH) at BU was the motivation behind a committee formed to raise awareness of the problem. The committee strongly supported the British Broadcasting Corporation (BBC) to make their catalogue available to the public via the British Library (BL) and the research itself informed the library’s new sound archive policy.
Policy-making and species eradication: Protecting European biodiversity from the ecological impacts of non-native fish
BU research delivers the evidence base on which to develop regulations, policy and management programmes to protect European biodiversity from the adverse impacts of non-native fish.
BU’s pioneering analytical method of mapping ecosystem services and their associated values has led to significant impacts on environmental policy, planning and implementation at a global scale.