Research Impact

All posts listed below (newest first).

Research Impact

Improved Motion Blur in Computer Animated Film and Special Effects

In 2011 the National Centre for Computer Animation won the Queen’s Anniversary Prize for Higher and Further Education in recognition of its contribution to world-leading excellence and pioneering development in computer animation. An example of this industry-shaping work is the development of new techniques to produce and render higher quality 3D images, and specifically the motion blur effect.

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Research Impact

Facilitating efficient wayfinding in complex human environments

Losing your way wastes time and money and causes stress and anxiety. The BU Wayfinding Research Centre (WRC) has developed a research-driven, evidence-based approach to this common problem. Researchers have translated wayfinding knowledge from laboratory research on navigation and icon interpretation, to a diverse range of private and public sector organisations including NHS hospitals, an international airport and a World Heritage Site.

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Paula Callus

Expanding the reach of Sub-Saharan African Animated Films

Paula Callus’ research collects and disseminates animation from this African region and uncovers under-represented artists and their practices. This has helped create new social and economic opportunities for the Sub-Saharan animated film communities, whilst simultaneously exposing European audiences to different aesthetic treatments and narratives outside of the Western dominant models.

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Research Impact

Driving change in public relations evaluation

Accurate public relations (PR) evaluation allows organisations to maximise use of resources and target efforts efficiently. Research by BU’s Professor Watson has exposed the once widely-used Advertising Value Equivalence (AVE) measure as methodologically faulty and has been instrumental in an industry-wide shift in PR evaluation practice.

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Research Impact

Transforming Digital Marketing practice by Small and Micro Tourism Enterprises

Outputs by BU’s Dr Philip Alford, facilitated by over £188,000 of research funding, examine digital marketing by tourism destinations and small and micro tourism enterprises (SMTEs). Research has been applied by a range of organisations with companies have benefited from an average 20% increase in traffic to their websites since applying these findings. A change in culture has also been witnessed, encouraging SMTEs to become customer-focused businesses.

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Forever for everyone. Improving visitor enjoyment of National Trust properties.

Working with the National Trust, BU researchers have provided the evidence base to demonstrate visitors could enjoy properties without compromising aesthetic and historic integrity. This informed strategic decision making for the National Trust as they embarked on their ‘Forever for Everyone’ campaign to widen the appeal of heritage properties.

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Green Tribology – The Sustainable Design of Lifeboat Launch Systems

Green tribology research collaboration between BU and the RNLI led to the redesign of slipway panels. This doubled their lifespan and enabled a switch from grease to a water lubrication system. In addition to safety and environmental benefits, this saves the charity £1 million over a 5 year term, allowing resources to be focused on lifesaving.

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Enhancing emotional literacy in journalism training

Modern journalists often have to report in areas of war and conflict and there is a growing need to support their emotional handling of difficult reporting situations, as well as encouraging greater emotional literacy in the profession.This research was prompted by the growing concern about the mental health of some journalists, especially those involved in conflict reporting. It identifies areas of opportunity for and resistance to the promotion of emotional literacy amongst journalists, which could lead to more effective strategies for training.

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Food, nutrition and improving public consumption

The School has been successful in securing funding from the EuropeanUnion (EU). Dr Heather Hartwell said: “We will be working with Bonduelle, a vegetable processor in France. Results from VEGGIEAT… »

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Research Impact
ICMP staff including Ian Hanson support Iraq Ministry of Human Rights investigations of mass graves in Ramadi, Iraq 2011.

Developing training, standards and policies for forensic investigation of mass graves

Evidence from forensic investigations of mass graves is used in legal and humanitarian contexts, provides evidence for prosecutions and aids in identification of missing persons. BU’s multidisciplinary research in forensic archaeology, anthropology and international law has informed and developed standards and universal policies for these investigations.

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Research Impact
The Southern Circle

Stonehenge Monument and Landscape

Researchers within the Archaeology Group at BU have been investigating Stonehenge and its landscape for over 20 years.

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The Singing Landscape Project

BU’s AHRC funded Singing Landscapes Project focused on raising awareness of our musical heritage through the investigation of English folk music. The project created a sense of common ownership over ‘the music of the people’, and encouraged enquiry into the rich but largely unknown store of music discovered by George Gardiner, Percy Grainger, Cecil Sharp, and Ralph Vaughan Williams, amongst others.

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Bird-Profile-Wellington-New-Zealand

Striking the right balance between coastal bird conservation and the needs of society

Human activities and manmade structures can negatively affect bird populations. Previously there was no robust method to quantify the impact. BU researchers have applied extensive behavioural research to develop unique computer modelling techniques. This has accurately predicted how human activities affect coastal birds in 35 sites in Europe and one in Australia.

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L-R: Simon Rook (BBC) Tony Stoller (BU) and Paul Wilson (British Library) at an archives summit held at the British Library.

Promoting and leading British radio archive policy

Despite being a rich source of social, cultural and political history, radio archives are mostly inaccessible. Research by the Centre for Media History (CMH) at BU was the motivation behind a committee formed to raise awareness of the problem. The committee strongly supported the British Broadcasting Corporation (BBC) to make their catalogue available to the public via the British Library (BL) and the research itself informed the library’s new sound archive policy.

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