Social sensing denotes the ‘people activity’ in capturing and sharing information about their environment on the move. For example, a driver assistant mobile application can rely on the people of a certain area to share information about free parking slots, traffic levels and accidents, so that it can direct drivers to their destinations in a better way. The information provided by the users could also relate to the quality of the suggestions that the system makes – for example, advising whether a shortcut suggested really WAS the best route to take. Further uses could include situations such as disaster management and healthcare, for example.
Social sensing advocates the use of people as powerful monitors who can provide information that would be difficult to get using technological means. However, we still have little information on whether people and businesses would accept Social Sensing and what their concerns would be about providing or using information.
During a session as part of the Festival of Learning in 2013, Dr Ali presented social sensing to the general public and businesses. Presented were examples and potential scenarios, and a demonstration of how people and businesses can benefit from it. We will then explore the audience’s motivations and concerns about their use of this novel technology and will use this feedback to enhance our research.
(This event was facilitated by Dr Raian Ali)