Wednesday 12 June. 10am-4.30pm
Cutting through the cluttered and fragmented media market can be challenging for even the largest, most well-resourced organisation. For small businesses, NGOs, political campaigns and activists, knowing how best to reach their target audience can be especially difficult. This event will explore ways that organisations can build awareness of their brand/campaign; engage the public through a range of media, platforms and forms; and develop active support networks.
The session brought together the expertise of staff across The Media School to combine their academic/research and professional experience in journalism, public relations, documentary making, and innovations in the development and use of new technologies.