The Public Relations Research Group operates in the BU Media School’s Institute for Media and Communication Research. As its name suggests, it is focused on research into the history, practice and theory of public relations and adjacent fields of communication activity.
BU has long experience in research and teaching of public relations having been one of the first UK universities to launch undergraduate studies in the late 1980s. It has extensive links with the UK PR industry, which is illustrated through recognition by both the Chartered Institute of Public Relations and the Public Relations Consultants Association.
Current research activity includes the impact of ‘churnalism’ upon PR, CSR, corporate communication, history of PR, PR literacy, digital PR pedagogy and volunteerism.