Centre for Public Relations Research and Professional Practice

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The Public Relations Research Group operates in the BU Media School’s Institute for Media and Communication Research. As its name suggests, it is focused on research into the history, practice and theory of public relations and adjacent fields of communication activity.

BU has long experience in research and teaching of public relations having been one of the first UK universities to launch undergraduate studies in the late 1980s. It has extensive links with the UK PR industry, which is illustrated through recognition by both the Chartered Institute of Public Relations and the Public Relations Consultants Association.

Current research activity includes the impact of ‘churnalism’ upon PR, CSR, corporate communication, history of PR, PR literacy, digital PR pedagogy and volunteerism.

Recent publications

Moloney, K., Duncan-Jordan, N., McQueen, D., Surowiec, P., and Yaxley, H. (2013). Dissent Public Relations. Public Relation Research Group, Bournemouth University.

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Staff

Latest news from Centre for Public Relations Research and Professional Practice:

  • IHPRC 2014 Proceedings online

    The Proceedings of the International History of Public Relations Conference 2014 are now online at  or through this report (see details below). There are 32 papers and abstracts from historians... »

  • Bangkok comms conference launched

    Following the very successful first International Corporate and Marketing Communication in Asia Conference (ICMCAC), held in November 2013, Chulalongkorn University and Bournemouth University are again providing a scholarly platform for... »

  • IHPRC celebrates 5th birthday

    The International History of Public Relations Conference (IHPRC) celebrated its fifth birthday on the first day of the 2014 conference on Wednesday 2 July 2014. The conference chair, Professor Tom... »

  • ‘Intelligences’ theme of PR conference

    Dr David MacQueen and Professor Tom Watson of The Media School both chaired panels and presented papers at the PR Meeting #4 conference in Barcelona last week. The conference, which... »

  • Value and social media are top issues for PR measurement

    Book states social media measurement is the biggest operational challenge when it comes to measurement and evaluating the impact of campaigns that are wholly online.

  • National Perspectives on the Development of Public Relations

    BU’s Professor Tom Watson is editor of a new book series offering an authentic world-wide view of the history of public relations, free from the corporatist Anglo-American emphasis that dominates... »

  • Researcher Links Workshop in Bangkok – Call for applications

    The British Council Researcher Links Workshop, due to be held in Bangkok in March, has been rescheduled for May 19-22. It will be run jointly by Bournemouth University (BU) and... »

  • ‘Six-hit’ for PR history

    A world-first series of six books on the history of public relations is being collated and edited by Professor Tom Watson from the Media School at Bournemouth University. The books will... »

  • PR education history archive online

    An insight into the first decade of PR education in the UK has just been posted online. It is the archive of the Public Relations Educators Forum (PREF) from 1994 to... »

  • Bangkok conference proceedings published

    The Proceedings of the pioneering 1st International Corporate and Marketing Communication in Asia Conference (ICMCAC) in Bangkok, held on November 18-19, 2013, have been published. View the proceedings online here. The FIF-assisted... »

  • Publication from Public Relations Research Group

    A recent paper by BU’s Public Relations Research Group explores the validity of two new terms that may help academics and practitioners understand past (and present) PR practices and events... »

  • Bangkok conference “a big success”

    Speakers and delegates from 10 mainly Asian countries voted the 1st International Corporate and Marketing Communication in Asia Conference, held in Bangkok on November 18-19, “a big success” The FIF-supported... »

  • Research wins for CMC

    The Corporate & Marketing Communications academic group the Media School is celebrating two successful research bids within 24 hours. The first is that of Professor Tom Watson was successful in gaining... »

  • Bangkok conference plans progressing well

    Planning for the 1st International Corporate and Marketing Communication in Asia Conference to be held in Bangkok on November 18-19 is progressing well, reports Prof Tom Watson. He has just... »

  • Academic writing workshop in Bangkok

    As part of his visit to Chulalongkorn University in Bangkok to plan the FIF-supported conference that will be held in November, Prof Tom Watson of the Media School delivered a... »

  • Bangkok conference plans progressing well

    Planning for the 1st International Corporate and Marketing Communication in Asia Conference to be held in Bangkok on November 18-19 is progressing well, reports Professor Tom Watson. He has just... »

  • Bringing industry and education together through the ‘F’ word…

    … Fusion, of course! Dan Jackson, Melanie Gray and Tasos Theofilou report on setting up a national competition for PR students. This time last year we had just submitted a... »

  • Fusion supports Euro PR History Network advance

    Posted in BU research, Communities, Cultures and Conflicts, EU, Media Studies, Uncategorized by Tom Watson With financial support from the Fusion Investment Fund, the European Public Relations History Network (EPRHN)... »

  • Papers from 19 countries at 4th PR history conference

      Aussie academics at IHPRC 2013     The fourth International History of Public Relations Conference, held at BU on June 24-25, attracted papers from 19 countries. Organised by the... »

  • Call for papers and special BU staff rate: 2nd International Conference on Social Responsibility, Ethics and Sustainable Business

    You are invited to attend the 2nd International Conference on Social Responsibility, Ethics and Sustainable Business to be held at Bournemouth University, UK, on September 5-6, 2013. The purpose of the conference is to create a networking... »


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