BU’s Promotional Cultures & Communication Centre (PCCC) broadly focuses on aspects of promotional cultures, where social relations, moral and identity projects are mediated by the market.
PCCC’s research aims to advance our understanding of promotional cultures at both an institutional level – which includes topics such as media, advertising systems, fashion and brand owners – and the symbolic and material array of practices and people’s interactions, which includes the consumers, publics and audiences that make up promotional cultures.
The centre then uses its research insights to provide guidance to industry, and where relevant, to policy makers. PCCC works closely with industry, and counts major media brands like Channel 4, ITV and The Daily Telegraph as past clients.
Our aim is to produce interesting research that not only furthers theoretical development underpins industry practice, policymaking and community and political engagement. And this we have done in ways that bring out the very best in our teaching, professional practice and research. Our work has shed light on media representations of disability in media and popular culture and fed into an award winning research carried out for Channel 4 on the 2012 Paralympics. We have also have had input in steering ITV’s digital and branding strategies in 2011 and 2012.