Market Research Group

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Faculty: none

UoA: UoA 24

The Market Research Group (MRG) is an established market and social research company based at Bournemouth University.

We provide a full range of qualitative and quantitative services, delivering high quality research and consultancy to our clients.

We work for the public and private sectors which include local authorities, Primary Care Trust, tourism, education and housing associations. The group has built up a wealth of expertise, knowledge and benchmarking information in these areas at national, regional and local levels.

At MRG, we provide you with:

  • Reliable information to help you understand market and consumer insight on your services or products to better inform areas for improvement
  • A friendly team of expert researchers experienced in a range of research areas and techniques
  • Highly qualified and experienced project managers with specific market and social research knowledge related to your field
  • Dedicated staff to work in partnership with you throughout the project
  • An integrated and coherent approach to get the best out of your research.

With a state of the art research suite, experienced project managers, researchers, statisticians and field force, we have the means to provide volume, high quality data and insight to deliver customised answers to your questions.

For more information visit the BU Market research Group website.

Vision and Values

The mission of the Market Research Group is to be a leading team of evolving and creative researchers that go the extra mile in offering you tailor made, innovative and quality driven research solutions.

Our values include:

  • Client commitment – we commit ourselves to delivering quality results above and beyond your expectation and within agreed time and budget constraints
  • Partnership – we work together as a team and in partnership with you to deliver success
  • Integrity – we provide you with honest, unbiased and direct feedback on your product or service
  • Evolving – we strive for excellence and encourage innovative research, seeking pioneering ways to improve our work and to find you the best solution
  • Approachable – we maintain a friendly approach, reflecting our dedication to providing you with research excellence.