Influences on Consumer Behaviour

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Have you ever wondered why someone may buy one product over another? Or what influences them to make certain consumption choices?  Maybe you have pondered why someone would always buy the same brand? Or what process they go through to make a consumption choice?

Consumer Behaviour is a vitally important area for businesses to appreciate, with an understanding of it being behind the success of numerous leading companies and the development of many new products/services.  The study of consumer behaviour is relevant to both business-to-consumer (B2C) and business-to-business (B2B) markets as it enables insight into the psyche of the consumer, the variety of factors that influence decision-making, the processes they go through to make decisions, and how they may respond to a market offering or message.

Given the importance of this topic, the central focus of the Influences on Consumer Behaviour (ICB) cluster is the consumer, with all aspects of its research being interwoven with, and underpinned by, consumer behaviour theories.  Consumer Behaviour is grounded in a number of areas including psychology, marketing, economics and the media, hence themes of enquiry within the ICB cluster include decision-making, attitudes, motivations and other psychological factors such as emotions and identity, as well as influences upon behaviour and consumption activities, for instance culture, branding and technology.

The ICB cluster has a strong publication record, with members’ research being found in internationally renowned journals including the Journal of Business Research, Journal of Business Ethics, Tourism Management, Non-profit and Voluntary Sector Quarterly and the Journal of Consumer Behaviour.   Additionally members of the cluster have a successful track record in raising research income, and have been involved in a number of projects including those related to local food and drink, seafood branding, the psychology of giving, mobile technology and financial services.

This experiential knowledge is being employed to develop new research applications by teams within the cluster.  In addition, to develop the ICB cluster further, PhD studies are being undertaken looking at contemporary areas of interest around mobile technology, sustainable fishing, digital media and online marketing.  Cluster members may be open to consider applications from candidates for doctoral and other research degrees that are aligned with their research interests.

Recent publications

  • Dickinson, J.E., Filimonau, V., Cherrett, T., Davies, N., Hibbert, J.F., Norgate, S. and Speed, C., 2018. Lift-share using mobile apps in tourism: The role of trust, sense of community and existing lift-share practices. Transportation Research Part D: Transport and Environment, 61, 397-405.

  • Birch, D., Memery, J., Johns, N. and Musarskaya, M., 2018. Stimulating UK Adolescents’ Seafood Consumption. Journal of International Food and Agribusiness Marketing, 30 (1), 61-69.
  • Sit, K., Hoang, A. and Inversini, A., 2018. Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens. Journal of Retailing and Consumer Services, 163-174.
  • Birch, D., Memery, J. and Kanakaratne, M.D.S., 2018. The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food. Journal of Retailing and Consumer Services, 40, 221-228.
  • Musarskaya, M., Birch, D. and Memery, J., 2018. To Eat or Not to Eat: Seafood Consumption Habit Formation. Journal of International Food & Agribusiness Marketing. DOI: 10.1080/08974438.2017.1412376
  • Stylidis, D., Sit, K. and Biran, A., 2018. Residents’ Place Image: A Meaningful Psychographic Variable for Tourism Segmentation? Journal of Travel & Tourism Marketing. DOI: 10.1080/10548408.2018.1425176.
  • Farquhar, J.D. and Robson, J., 2017. Selective demarketing: When customers destroy value. Marketing Theory, 17 (2), 165-182.
  • Cherrett, T., Dickinson, J., McLeod, F., Sit, J., Bailey, G. and Whittle, G., 2017. Logistics impacts of student online shopping – Evaluating delivery consolidation to halls of residence. Transportation Research Past C – Emerging Technologies, 78, 111-128.
  • Liu, G., Ko, W.W. and Chapleo, C., 2017. Managing employee attention and internal branding. Journal of Business Research, 79, 1-11.
  • Bolat, E. and O’Sullivan, H., 2017. Radicalising the marketing of higher education: learning from student-generated social media data. Journal of Marketing Management, 33 (9-10), 742-763.
  • Liu, G., Ko, W.W.J., Ngugi, I. and Takeda, S., 2017. Proactive entrepreneurial behaviour, market orientation, and innovation outcomes A study of small- and medium-sized manufacturing firms in the UK. European Journal of Marketing, 51 (11-12), 1980-2001.
  • Robson, J., Farquhar, J.D. and Hindle, C., 2017. Working up a debt: students as vulnerable consumers. Journal of Marketing for Higher Education, 27 (2), 274-289.
  • Price, S., Bray, J. and Brown, L., 2017. Enabling healthy food choices in the workplace: the canteen operators’ perspective. International Journal of Workplace Health Management, 10 (4), 318-331.
  • Chapleo, C. and O Sullivan, H., 2017. Contemporary thought in higher education marketing. Journal of Marketing for Higher Education, 27 (2), 159-161.
  • Abdullrahim, N. and Robson, J., 2017. The importance of service quality in British Muslim’s choice of an Islamic or non-Islamic bank account. Journal of Financial Services Marketing, 22 (2), 54-63
  • Liang, Y., Ghosh, S. and Oe, H., 2017. Chinese consumers’ luxury value perceptions – a conceptual model. Qualitative Market Research, 20 (2), 247-262.
  • Polkinghorne, M., Roushan, G. and Taylor, J., 2017. Considering the marketing of higher education: the role of student learning gain as a potential indicator of teaching quality. Journal of Marketing for Higher Education, 27 (2), 213-232.
  • Robson, J. and Waite, K., 2017. Special issue: Academy of Marketing Conference 2016: radical financial services marketing. Journal of Financial Services Marketing, 22 (2), 41-42




Tagged:consumer behaviourmarketingretailing

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