Recently, a team of PCCC academics undertook a project for Exterion Media Ltd., in collaboration with COG research. The purpose of the study was to understand more comprehensively, how commuters… »
Leisure, Recreation & Tourism: Research Impact
All posts listed below (newest first).
The Project Case study – Pine Ridge Bed & Breakfast The importance of wellbeing is increasingly recognised as a crucial aspect of tourism and an area of strategic growth amongst… »
Popular consumer group Which? have been working with Retail Experts and Psychologists at BU to inform shoppers about supermarket tricks of the trade. In the May edition of its popular… »
Outputs by BU’s Dr Philip Alford, facilitated by over £188,000 of research funding, examine digital marketing by tourism destinations and small and micro tourism enterprises (SMTEs). Research has been applied by a range of organisations with companies have benefited from an average 20% increase in traffic to their websites since applying these findings. A change in culture has also been witnessed, encouraging SMTEs to become customer-focused businesses.
Working with the National Trust, BU researchers have provided the evidence base to demonstrate visitors could enjoy properties without compromising aesthetic and historic integrity. This informed strategic decision making for the National Trust as they embarked on their ‘Forever for Everyone’ campaign to widen the appeal of heritage properties.
Modelling economic impact for national governments.
The Market Research Group (MRG) is an established market and social research team based at Bournemouth University with the aim of delivering high quality research and consultancy to clients.
The most significant aspect of all tourism industries is their absolute dependence on a work force able to lead innovative and progressive change. The International Centre for Tourism and Hospitality Research… »
The Food Service and Nutrition research team, originally established in 1993, as part of Bournemouth University’s International Centre for Tourism and Hospitality Research (ICTHR) has undertaken a wide range of… »
Within Bournemouth University’s International Centre for Tourism and Hospitality Research (ICTHR), there are a team of researchers and academics who study all aspects of the hospitality industry from hotels, restaurants… »
Bournemouth University’s International Centre for Tourism and Hospitality Research has long been at the forefront of research into the effects of new technologies in measuring and driving tourist activity and… »
BU has had an active community of sustainable tourism development researchers since 1993. Situated within the International Centre for Tourism and Hospitality Research, the team conduct research, consultancy and training activities relating… »
Bournemouth University’s International Centre for Tourism and Hospitality Research is home to some of the world’s leading experts in tourism impact modelling and combines a wealth of experience in transferring… »