Entrepreneurship & Economic Growth: Research News

All posts listed below (newest first).

Research News

DigitalHub: Digital Marketing for SMEs

Dr Phillip Alford is Bournemouth University’s Senior Lecturer in Tourism and Hospitality Marketing and at the forefront of important research into digital marketing. The research looks at how smaller businesses… »

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Digital Destinations: Micro Tourism and Online Marketing

Through £188,000 of funded research, BU’s Dr Philip Alford is uncovering why small tourism organisations have not yet fulfilled their digital marketing potential and is refining techniques to reverse this trend.

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CMC PhD student wins best paper at international conference

Corporate and Marketing Communication’s PhD researcher Rebecca Watkins and lecturer Dr Mike Molesworth received Best Competitive Paper at the Consumer Culture Theory conference in Tucson, Arizona in June 2013. The… »

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Retail research at BU

BU’s team of retail researchers carry out studies focused on retail issues in the areas of tourism and leisure in particular. Over the years retail research and consultancy has included… »

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Professor Fletcher on BBC Radio 4’s Face the Facts

The UK tourism industry claims that it is losing millions of pounds in revenue each year as the visitor’s visa system is too complicated. This is putting off high-spending visitors… »

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Group behaviour in the workplace

BU researchers within the Human Resources and Organisational Behaviour department at BU’s Business School are working on as many as 15 projects at a time. All are linked around a… »

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Do consumers really care?

When Dr Jeff Bray started his research into ethical clothing decisions, cheap ‘disposable’ fashion lines were growing rapidly, while many other chains were introducing organic and Fairtrade cotton lines. “It… »

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BU’s John Fletcher speaks to BBC Radio 4

Professor John Fletcher spoke to BBC Radio 4’s Face the Facts programme today about the economy of the UK Tourism industry, and what patterns are expected to arise in the… »

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BU Emerging Consumer Cultures Academics win ‘Best Paper’

A research paper written by Dr Janice Denegri-Knott and Dr Mike Molesworth and entitled ‘Concepts and practices of digital virtual consumption’ has been awarded the    inaugural BU Media School and… »

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BU researcher questions Venice tourist tax

Bournemouth University academic Dr Neelu Seetaram has questioned the introduction of a tourist tax in Venice, which will see visitors to the city paying an additional nightly charge on hotel… »

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Dorset: Not so family friendly?

Dorset has always been seen as a family friendly, seaside holiday destination. But stereotypical images of children splashing in the waves and eating ice creams on the promenade may in… »

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Online shopping in Britain continues – weather or not!

Leading Bournemouth University retail academic, Jeff Bray, predicts that retailers hoping to attract frustrated Christmas shoppers, dependent on slow mail order deliveries due to the weather, back into the high… »

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BU Professorial Inaugural Lecture Series 2009/10

BU invites members of the public to come and hear about world-leading research being undertaken by some of its recently appointed Professors and Visiting Professors. This prestigious series of events… »

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BU’s Executive Business Centre opens

Lord Phillips of Worth Matravers, Former Lord Chief Justice of England and Wales, and Chancellor-Designate of BU has officially opened the University’s new Executive Business Centre. The Centre, part of… »

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BU expert reacts to G20 tax debate

As world leaders converge in London for the G20 Summit, a BU tax academic has criticised Gordon Brown’s proposals to crack-down on tax havens such as Jersey and Switzerland. Richard… »

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BU Celebrates World Class Research

BU academics are celebrating after achieving their best ever results in the national Research Assessment Exercise (RAE). Bournemouth is placed 65th amongst UK universities according to the Research Research league… »

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Economics expert joins BU

Professor Adam Blake, a world expert who has contributed to many high-level research studies, has joined BU as Professor of Economics. Professor Blake has addressed issues such as the economic… »

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