BU Research on event evaluation featured at the Meeting and Events Australia National Conference

Dr Nicole Ferdinand, Senior Academic in the Department of Events and Leisure recently presented at a three-day conference (30 April – 2 May 2017) at the International Convention Centre in Sydney hosted by Meeting and Events Australia (MEA).

Dr Ferdinand’s plenary session was entitled 360 Degree Post-event Evaluation and featured cutting-edge research developed with fellow BU researcher Dr Nigel Williams on using social media data in evaluating events.

She followed her plenary session with a hands-on workshop. Feedback from both sessions was extremely positive as event evaluation is considered crucial for event success.