New Book – India Election 2014: First Reflections

The Centre for the Study of Journalism, Culture and Community (CSJCC) is pleased to announce the publication of India Election 2014: First Reflections, edited by Einar Thorsen and Chindu Sreedharan

A free copy of the book is now available to download as a PDF.

The 2014 Indian General Election was the world’s largest exercise in representative democracy. With 834.08 million registered voters (more than 18 times the size of the electorate in the 2015 UK election), some 1,700 national and regional parties, and 8,251 candidates – it was a “marathon event”, staggered across 36 days, in nine phases, from 7th of April to 12th of May.

The election produced unprecedented news coverage in the Indian media, a flourishing landscape of some 410 news and current affairs TV channels, 250 private FM radio stations, and more than 12,500 newspapers and 81,500 periodicals. The growth of online news and social media in India added a new dimension to the media environment.

However, as observed by our Media School’s academics, although news organisations had increased their activity on social media, mining diligently the political discourse there like never before, the resultant coverage appeared not to focus adequately on marginalised voices.

Thus in March 2014 the Project India website was launched to produce an alternate news coverage of the Indian election and to focus on issues that the mainstream news media failed to report on.

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This book is a continuation of that intervention, with particular emphasis on marginalised voices and the plethora of poll discussions that played out on social media. With contributions from scholars and journalists from India, UK, US, and Australia, it brings together media practitioners and academics to scrutinise the mediation of the “world’s largest election” by both legacy and social media.




Einar Thorsen is Principal Lecturer in Journalism and Communication at Bournemouth University.
Chindu Sreedharan is Senior Lecturer in Journalism and Communication at Bournemouth University.


ISBN: 978-1-910042-04-5 [paperback] ISBN: 978-1-910042-03-8 [ebook-PDF] ISBN: 978-1-910042-05-2 [ebook-epub]

Table of Contents

Einar Thorsen and Chindu Sreedharan
1. A shift from identity politics in the 2014 India election: the BJP towards moderation
Ashok Sharma

2. Consent or coercion: 2014 election in India as a media conquest
Saima Saeed

3. Modi and the TV media: propaganda or profits?
Patrick Ward

4. Framing the campaign: The 2013 Delhi Assembly campaign and perceptions of the 2014 Lok Sabha Election
Holli A. Semetko, Taberez Ahmed Neyazi and Anup Kumar

5. Elections and seat predictions: a survey of opinion polls from 1998 to 2014
Vidhanshu Kumar

6. ’Twas a famous victory
Saisuresh Sivaswamy

7. #Verdict2014: social media and changes in Indian legacy media during the 2014 Lok Sabha election
Valerie Belair-Gagnon and Colin Agur

8. The media, the social media and the elections
Usha M. Rodrigues

9. Computer-mediated communication and the ascent of Narendra Modi
V.S. Sambandan

10. Mobile news culture: news apps, journalistic practices and the 2014 Indian General Election
Saayan Chattopadhyay

11. Twitter as campaign tool: how @narendramodi handled the #TwitterElection
Confidence Uwazuruike

12. None of the above—the Right not to Vote campaign in north-east India
Daisy Hasan

13. Spectacles of empowerment: election and news coverage in India’s marginalised states
Somnath Batabyal

14. Female engagement and the parliament of men
Sumita Mukherjee

15. The election campaign in the Hindi news media: issues, rhetoric and leadership
Taberez Ahmed Neyazi, Sanchita Chakraborty and Tripti Chandra

16. The 2014 Indian election and partisan and fictional narratives in the Tamil language press
Gopalan Ravindran

17. Modi is the message: a view from Down Under
Amit Sarwal

18. The return of the hegemonic national party?
Sumantra Bose