Bangkok comms conference launched

Following the very successful first International Corporate and Marketing Communication in Asia Conference (ICMCAC), held in November 2013, Chulalongkorn University and Bournemouth University are again providing a scholarly platform for research into Asian perspectives of corporate and marketing communication in all forms and time scales.

The conference will be conducted over two days (January 29 and 30, 2015) with a keynote speaker on both days. It is organised by a partnership of two leading research and teaching universities in the field of corporate and marketing communication with the aim of creating an Asian perspective in research and scholarship.

Advertising, corporate communication, marketing communications, mass communication, media and public relations researchers as well as educators and graduate students from Asia and Australasia are invited to submit  abstracts for paper and poster presentation at the 2nd ICMCAC. Researchers from outside these regions are most welcome to submit abstracts with cross-cultural or Asian perspectives.

Professor Tom Watson is BU’s conference leader and organiser for ICMCAC. Professor Watson said the first conference had drawn papers from 10 countries ranging including many Asian universities: “It was the start for development of Asian perspectives in the fields of corporate and marketing communications, and associated area of research”.

For Call for the Papers, click on this link: 2nd ICMCAC Call for Papers)

There are three themes for the 2nd ICMCAC:

  • Corporate Social Responsibility (CSR) in Asia
  • Creativity in corporate and marketing communications, including creative industries perspectives
  • Cultural identity and norms in mass communication in Asia

General papers are welcomed on a range of topics, as well. The deadline for submissions is: Friday, October 24, 2014 to comira@chula.ac.th.

The conference website is:http://cuprimcconference.net

The venue for the conference is the Pathumwan Princess hotel, near to Chulalongkorn University and the National Stadium rail station.

Conference organisers Jirayudh Sinthuphan (R) and Tom Watson (L) with Phanasari Kularb (C)

Conference organisers Jirayudh Sinthuphan (R) and Tom Watson (L) with Phanasari Kularb (C)