Heritage based visitor attractions characterise the tourism offer of many countries and regions. These heritage resources, both natural and cultural, and often a combination of both, are owned and managed by both the public and the private sector. Regardless of ownership the challenge of providing a successful experience for the visitor remains the same. Encouraging communication between the resource and the visitor is increasingly seen as one aspect of the overall management of such sites. Interpretation refers not only to techniques of communication but also to the identification of the information in the form of stories and experiences.
In this EU Interreg funded research, partners in Eire, Portugal and the UK worked together to develop interpretative strategies for, Abbottsbury a private estate in the south of England, Glenveagh National Park and the Owenduff/Nephinbeg area of Ballycroy National Park in Co. Mayo and villages in the Peneda Geres National Park in Portugal.