A research paper written by Dr Janice Denegri-Knott and Dr Mike Molesworth and entitled ‘Concepts and practices of digital virtual consumption’ has been awarded the inaugural BU Media School and Corporate Marketing and Communications “Best Paper” award.
The paper discusses taxonomy on consumer behaviour in interactive digital spheres.
It was chosen for the award as it was the paper published in 2010 with the most downloads, and judged by three board members.
The paper will soon by available to download for free from the Routledge site.
It can be read here